Digital experience is an online interaction between you and others (i.e. friend, customer, partner, employee...) on internet in online world.
Digital customer experience can be regarded as the entire digital interactions between you and others resulting in online impression (a visit to your website), an interaction or a Transaction that could fulfill your requirements or a business deal.
Being Digital requires to study your entire way of doing business and understanding the new frontiers of value. At the same time, attuned to how customer decision journeys are evolving in the broadest sense due to your online presence.